Lessons from Scandinavia Fall 2012 Hangout

Session description

Green initiatives in tourism and the meetings industry matter and are more important than ever! But they vary from country to country. Whilst some invest in a clean future, others may not even have started yet.
Germany is amongst the countries worldwide with the highest green standards. And so are our Scandinavian neigbors.

In this interactive Google Hangout session we discussed the following topics:

- What green initiatives are Scandinavian countries pursuing?
- What green standards / certificats are useful, useless or even dangerous?
- What are the major obstacles for tourism and hospitality in this area?
- Which creative and interesting tourism and mice projects in Scandinavia could be of interest or a good example for Germany?
- Are there any successful examples of sustainability projects with cooperations between Scandinavia and Germany?
- What is your vision for the future?

Here the session transcript

Our virtual guests:

Michael Luehrs
With 23 years in the hospitality and events industry, Michael provides organizations with training and strategic guidance in sustainable business practices. He was sustainability advisor to the Danish Foreign Ministry for their successful pursuit of sustainable event certification for the United Nations Climate Change Conference 2009 (COP15) and European Union Presidency 2012.  Selected by Meetings Net as a ‘green leader,’ he is the current President of the Green Meeting Industry Council and Sustainable Business Advisor with MeetGreen.  With MeetGreen, Michael supports meetings industry leaders such as IMEX, McDonald's and Salesforce with practical approaches to sustainable business practices.

Michael lives in Stockholm, Sweden and is the author of  www.FightingGoodFights.com, a blog sharing practical insights on applied sustainability

Camilla Zedendahl

Camilla Zedendahl

About me
CEO Destination Sigtuna
Former layer with a passion for tourism, works with the partners of Destination Sigtuna, networking and affirming a positive trend in the visiting industry.

About us
Together we make a difference.
In 2009 the tourism industry in Sigtuna came together to develop a shared vision and establish common standards for building a sustainable destination. As Sweden’s fourth largest hotel destination and host to Sweden´s largest airport - Stockholm Arlanda, we have an important responsibility. Through innovative thinking and practices, we ensure consideration for each other, our visitors and the environment.

Steen Jakobsen
Steen Jakobsen:

Since 2006, Steen has been director of Copenhagen Convention Bureau. He has served on the Board of Directors of International Congress & Convention Association (ICCA) since October 2008 and he’s currently 3rd Vice President of ICCA. He has also served on the Board of Directors of Green Meeting Industry Council (GMIC) since July 2011.

++ Thanks to all "green campers" for a great event in Sigtuna! ++